BŌST

HR and Project Management

Bōst is a hypothetical freelance social media marketing organization specializing in assisting small business owners to maintain and grow their business presence online. Bōst is planned around the assumption of having 6 employees and would launch in Miami, Florida.

Opportunity: Small business owners want to maintain a social media presence, however may not have the resources to hire a full time employee.
Solution: Launch a business oriented on working with small businesses to boost their social media channels.
Project Length: 15 Weeks
My Role: Strategic development, Employee forecasting, Team Coordination
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Objectives:

To assess the skills necessary to run this business, and address skill gaps unfulfilled by initial planned roles.
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To plan methods of talent acquisition and plan the onboarding process of new employees.
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To create cultural guidelines which address key motivational forces and enable strong creative work.
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Strategic Plan Overview

Bōst's Talent Management Strategic Plan aligns its workforce with business goals through a structured, six-phase approach.
Foundation: Establishing principles, conducting market analysis, and assessing workforce needs.
Hiring Strategies: Developing actionable plans to recruit top talent.
Onboarding: Integrating company culture and setting expectations for excellence.
Skill Development: Enhancing capabilities with training in storytelling, SEO, and collaboration.Performance Management: Implementing a framework for continuous growth and accountability.
Employee Benefits + Rights: Established compensation, benefits, guidelines, and growth initiatives for employee success.

Company Foundation

Bōst strives to uplift small businesses and increase public awareness to our partners by ensuring our clients are able to grow and maintain their social media presence.
We envision the possibility to build a strong foundation of creative workers and clients in our launch city, and to later apply the same model in other locations across the US.

Assessing our Resources.

Using the information provided by our skills gap analysis, we determined there are key gaps which, if filled, would ease business operations and improve our reach. For this purpose, we designed two job listings for our company, custom-fit to fill in the skills gap in our workforce. We also determined ways in which we could encourage team cohesion within our company, to facilitate efficient workflows.

Hiring Strategy and Onboarding

To plan for the recruitment and selection phase, Bōst designed a recruitment strategy to identify the best-fit candidates for vacant positions. We based these decisions on the company’s vision, ensuring that these new talents align with our core values, work culture, and qualifications. These new positions will support the growth of Bōst and help us achieve our short and long-term goals, ensuring we provide the best social media marketing services for our clients.

Reviews and Performance.

Bost then considered how employee performance would be tracked, and outlined frameworks under which skills and employee development could be tracked. It was important to us to understand under what basis evaluations would be made, and how we would set baselines through initial assessments and training.

A Framework for the Future

Bōst's Talent Management Strategic Plan underscores the company’s commitment to aligning its workforce with its broader business goals. Bōst has positioned itself to be prepared to implement HR strategies which will serve to benefit the company by outlining standards for recruitment efforts, employee reviews, and training initiatives. This strategy not only enhances internal capabilities but also reinforces the company’s ability to deliver exceptional value to its clients and communities

The Team

Angie Boonsiri

Recruitment, Resources and Performance Tracking

Kathryn
Johnston

Business/HR Strategist, Employee Planning and Team Coordinator

Hayley
Kirk

Researcher, Employee Onboarding, Internal and External Analysis