Prosthetic Aesthetics

Brand Strategy

YOLO is a conceptual brand of prosthetic cosmetics, bringing personal customization and personalization to mobility prosthetics. It is bold and active, encouraging customers to live authentically.

Opportunity: Prosthetic limbs can be customized in ways human skin cannot.
Solution: Create a brand focusing on creativity and an active lifestyle through prosthetics to empower people with missing limbs to express themselves in new ways.
Project Length: 6 Weeks
My Role: Product and Visual Direction, Producer
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Objectives:

Create a brand logo to be used in all related materials.
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Create visuals to show the brand's identity through Instagram.
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Design packaging to be used for product shipments.
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Social Media for an Active Audience

YOLO's online messaging will focus on highlighting an active and empowered lifestyle. Below, a graphic experiment on how the brand could be communicated online is shown. YOLO is all about taking charge of your own life, no matter what the legs that take you there may look like.

Packaging

YOLO's packaging is designed to give the customer a premium experience upon receiving their product, turning the unboxing into a memorable experience.